Glow aims to build a strong community of health conscious individuals who are interested in bettering themselves. The proposed social media campaign’s objective is to establish and maintain a health and healing community and establish a strategic partnership with other products and services that promote holistic health.
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The results of this SM strategy will ensure an active community of potential target groups, to launch the Glow website or app into. The report consists of goals, content strategy, competitive analysis and more to help guide through this process.
This was achieved by following a set of SMART (Specific, Measurable, Attainable, Relevant and Timely) Social Media Goals. The document details Social Media Goals, Business Objectives, SWOT analysis, Competitive Analysis and Content Strategy.