Budweiser x BlueJays
Service
Client
Year
Collaboration
360 Plan
Budweiser
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Winners
Anomaly A's
2021
Scan the can.
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Historic Moments x
Start a conversation
Limited edition cans, each can emblazoned with a historic moment in Blue Jay history and a relatable, conversation starter.
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A conversation starter that gets fans checking in with their friends, reliving some of their most favourite moments together and getting ready for a whole new season.
Remember
Relive
Repeat
The cans are designed to spark conversation.
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Each conversation starter lets fans text their friend, tweet at them, dm them or holler at them, reliving some of their most favourite moments together and getting ready for a whole new season.
Digital Campaign
Social Platforms, IG, FB and Twitter will be used to put out teasers both on the brand’s feed and through sponsored posts. The brands feed will help generate organic interaction through consumer generated content and the ads will establish the campaign.
Twitter will be the main launch platform and will be thoroughly exploited. For example: The Trending Page Cover Takeover, the Tweet Unlock that lets fans watch the clip when they retweet and the conversation starter!
The objective is to get fans talking about the best of Blue Jays baseball, sharing their personal moments and reliving it all!
The digital campaign was created with shareability in mind, keeping it interactive and relatable.
TV & Radio
